Latest News

Welcome to the Profeet news blog where we post the latest news about skiing, running, outdoor, cycling, tennis, football and more...

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Jul 10, 2014

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Mar 25, 2014

Yesterday saw the start of the famous Profeet Ski Boot Sale.


We have a limited number of Men's Ski Boots, Women's Ski Boots and Hike n' Ride Ski Boots available at great prices.



You can save up to 30% on 2013/14 ski boots.  There are even some 2012/13 models at 50% off.


Some of the great deals available include:


Mar 18, 2014

The Profeet team were out on the road last Sunday, taking part in the Fleet Half Marathon.


For Arek and Christian - both from our ski department - it was their first ever Half Marathon, and they were delighted to complete it in 1h37m and 1h29m respectively.


The guys were coached for the event by our footwear manager, Richard Felton, who ran the course side-by-side with Arek.

Mar 17, 2014

Back in December it was great news to learn that we had been nominated as 'Best Small Retailer' in the 2014 Running Awards.


Shortlisted as 'Best Small Retailer'


We're even more pleased to announce that Profeet has reached the shortlist for the 'Best Small Retailer' award.


It would be a real boost for our team if we won this award, so we'd like to ask that if you enjoyed the service you received at Profeet, then it would be great if you could take a few minutes to vote for us.


Just go to the Running Awards website and vote there (it takes about a minute to register and vote).

Vote for us

Mar 14, 2014

The much-awaited Brooks Transcend running shoe comes to Profeet this month and to celebrate we are holding a launch party for our customers.

Brooks Transcend











The Brooks Running team will be coming along with party bags and their cheeky cardboard cut-out Astronaut Rufus Transcendius.


Win Brooks Running gear!


Brooks are running a competition alongside the launch event, involving Rufus. Simply take a picture of yourself with Rufus and upload it to Twitter or Instagram, tagging @brooksrunninguk and #Transcendmeup.


The competition will run to the end of March and four winners (2 men, 2 women) will each be kitted out in head-to-toe Brooks gear.

Rufus from Brooks


Mar 12, 2014

After a busy start to the year that included Britain’s most successful Winter Olympics of the modern era and Channel 4 reality show ‘The Jump’, we caught up with Profeet ambassador Graham Bell for an exclusive chat:

Graham Bell


This was your ninth Winter Olympics as athlete or presenter.  How did Sochi rank in your eyes?

As far as sporting events it was one of the best. The Alpine, Freestyle and Snowboard were all staged on the same mountain, and the competition slopes were outstanding: from the Men’s Downhill, which was one of the toughest courses I have ever seen, to the Slopestyle, which was just enormous, too big for Shaun White even!


The highlight of the Games for many people was Jenny Jones’ Bronze in the Snowboard Slopestyle. Can you describe the atmosphere around the Team GB camp when she nailed that second run?

The Slopestyle course was just a short walk from the athletes’ mountain village, so plenty of other Team GB athletes turned out to watch Jenny compete. When she scored well on the second run, we all hoped it would be good enough for a medal, but watching the rest of the riders go down was nail biting stuff.


What did you think about the infamous commentary that created a storm in a teacup for the BBC?

I will always defend people being passionate about winter sports, and Jenny has been such a great ambassador and role model over the years that she deserves shouting about!

BBC slopestyle commentary

Mar 6, 2014

Mark Lewis Jones was in the Profeet Run Lab recently as part of his preparations for the Marathon des Sables, coming up next month.


Mark and fellow Welsh actor Richard Harrington are both running the infamous Sahara stage race - which bill s itself as the 'toughest footrace on earth' and raising money for Leukaemia Lymphoma Research.


Mar 4, 2014

It's always nice to receive a compliment.  Here's a sample of some of those the Profeet team in London have received via social media recently - both for our gait analysis and ski boot fitting:


This was for Andrew in our Ski Lab:


Feb 27, 2014

We were delighted to welcome Konrad Bartelski - Britain's most successful ever downhill Alpine racer, with a 2nd place World Cup finish to his credit - into Profeet yesterday.


Another more recent Olympian to visit was Jenny Jones, who came to Profeet before her bronze medal winning visit to Sochi 2014.


Feb 20, 2014

Last night Gary Dalton and Allan Rumbles came into Profeet to share their experiences of taking part in the gruelling Spine Race last month.


In the Spine Race competitors have 7 days to complete 268 miles of the entire Pennine Way from Edale to Scotland. There are five checkpoints with the longest section between them around 60 miles.


Gary Dalton was one of 30 finishers, crossing the line in a time of 158h 28m. Allan Rumbles had to withdraw due to injury after over 149h of running.

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