Staff & Technicians

Dan Cracknell

Profeet Run Manager
and Buyer

Introducing Dan Cracknell

I joined Profeet in September 2009 as a run technician and have been a key member of the team ever since, (bar a sabbatical in New Zealand). I returned in December 2013 as Assistant Run/Footwear Manager, before becoming Manager/Buyer in October 2016.

With a background in sports rehab I have always had a keen interest in helping people recover from and prevent injury. I have always assumed a lead role in the training and education of staff as well as the day-to-day assessment of customers. I believe that constant learning and knowledge helps to keep our assessment skills up to date in order to provide the best service available.

Janine Winter ProfeetSki Manage ProfeetExpert Ski Boot Fitting

Qualifications and experience

  • BSc Sports Rehabilitation, St Mary’s University College, Twickenham, 2008.
  • Sports Rehabilitation Therapist, self-employed/part-time with Hampton & Richmond FC, 2008-2009.
  • Profeet Run Technician, 2009-2011.
  • High Country Snow+Outdoor, NZ, 2011-2013.
  • Diploma Biblical Studies, Laidlaw College, NZ, 2013.
  • Profeet Assistant Manager, 2013-2016

Past and present

Outside of work my sporting activities have varied over the years depending on circumstances and location. Growing up I played a lot of football and rugby and still enjoy these sports but I now focus more on individual sports and challenges.


I have always enjoyed running usually covering shorter distances, 10k to half-marathon, then in 2015 I competed in my first ultra-marathon. The 100k Race to the Stones was an eye-opener and whilst I haven’t continued with that degree of training, the challenge still continues to tap me on the shoulder.


Alongside this I have competed in a few sprint triathlons and love the multi-sport aspect as I consider myself a bit of a ‘jack of all trades’. While in New Zealand my focus changed and I spent more time hiking and skiing in the mountains, an environment I feel very at home as I enjoy the wide open spaces.

» Staff and Technicians


book appointment at profeet

867-869 Fulham Road
London SW6 5HP

call 020 7736 0046

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