Technicians & Staff

Our footwear staff are active in sport and most have graduated from top universities in the fields of biomechanics, podiatry and sports rehabilitation.

Our ski staff are professional ski boot fitters. Many are ski instructors and have a wealth of experience fitting ski boots in store and in resorts. We all share a common passion for snow sports.


Profeet staff Frazer


Ski Manager and Buyer

Frazer joined Profeet in September 2014. He is from the UK and has previously spent 4 seasons in Courchevel and Val D’Isere boot fitting and is a Canadian ski instructor CSIA level 2 and Freeride/Freestyle coach as well as being a Masterfit and BSBA boot fitter.

» Read more about Frazer
Dan Cracknell


Footwear Manager and Buyer

Dan has a degree in Sports Rehab and is a keen footballer, triathlete and runner. He enjoys trekking holidays.

» Read more about Dan
Profeet staff Emma


Assistant Footwear Manager

Emma has a degree in Sports Science. She is a county level discus thrower and runner and has a BUCS silver medal for Netball. Emma is currently the youngest person in the world to complete the 24hour burpee challenge.

Johan Profeet


Senior Ski Technician

Johan is now into his 3rd season at Profeet having joined in September 2014. He is from Sweden and previously worked at 47 Degrees, he has spent 5 seasons in Lillehammer Norway skiing and working in rental shops.

BSBA British Ski Boot-Fitters Association


Senior Footwear Technician

Steve has a degree in Sports Therapy and Sports Massage. He is an ex athlete specialising in 800m and cross country - PB’s 800m 1:54, 1 mile 4:57, 5k 14:51, 10k 34:27, ½ marathon 1:14. 6 years Profeet experience.

Profeet staff Rosie


Ski Boot Technician

This will be Rosie’s second season boot fitting at Profeet. Rosie has a master’s degree in biomechanics from Loughborough University. She has spent a season in France and enjoys outdoor sports such as skiing and rowing.

Profeet staff Anna


Footwear Technician

Anna has a degree in Sport Biomedicine and Nutrition. Last year she was a research assistant in a PhD research project which studied the transitional physiology of ultra-endurance runners at Kingston University and she is currently working on her own project.


British Ski Boot-Fitters Association
Independent professional body representing boot-fitters and affiliated retailers. Provides training and certification.

book appointment at profeet

867-869 Fulham Road
London SW6 5HP

call 020 7736 0046

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